Obstacles Women Face in Leadership—and How They Can Be Overcome
Anyone who successfully serves in a leadership role—or who hopes to— should think about how others perceive them. Education, experience, and results mean little if you aren’t viewed as a leader, and so quite a bit of your potential success comes down to presence.
As women, we face unique challenges, and we need to be even more aware of how we carry ourselves. This is because studies repeatedly show we have four factors working against us in the workplace: Imposter Syndrome, Unconscious Bias, the Double-Bind Paradox, and Nonverbal Submission Signals.
Let’s dive into each one, and then we’ll talk about overcoming the obstacles.
Imposter Syndrome
Imposter Syndrome is the persistent inability to believe that one’s success is deserved or has been legitimately achieved as a result of one’s efforts or skills. This is the barrier to female leadership success that you’re probably most familiar with. It refers to the lack of confidence many women feel, even if they’ve been highly successful.
Have you ever found yourself downplaying your own success or even feeling like a fraud, believing you lucked into a result that had little to do with your true value? If so, you’re not alone. We often let our self-doubt impact our level of self-confidence, and in a visible way that can negatively impact our careers.
For example, consider this statistic from Hewlett-Packard’s 2014 internal research: women only apply for positions when they feel they meet 100 percent of the requirements. Men, however, apply confidently for jobs when they meet just 60 percent of the requirements.
Unconscious Bias
Today, most people would never outright say that they believe women don’t make good leaders, and this is because most of us are open-minded and consciously believe in a woman’s ability to lead. Unfortunately, many people remain saddled with an unconscious bias in favor of men as leaders—even women. For example, multiple research studies have shown that participants who are asked to draw a picture of a leader will nearly always draw a man.
Double-Bind Paradox
This particular barrier is probably a phenomenon you’re familiar with, even if you’ve never heard the technical name. It refers to the idea that women have to project authority and confidence in order to advance in the workplace, but the more powerful they appear to be, the less well-liked they become.
As women, we tend to care about what other people think of us, so this paradox is a real barrier to leadership success. Not surprisingly, men do not face this dilemma. They move up the career ladder and gain power and authority while easily maintaining their likeability.
Non-Verbal Submission Signals
Of all the roadblocks we women must surpass in building leadership presence, this is perhaps the one we can exercise the most control over by merely having more awareness. You see, as women, we tend to exhibit non-verbal cues of submission without realizing it. Here are a few examples:
- The Head Tilt: Do you ever find yourself tilting your head as you listen to someone else speak? This is known as a prosocial nonverbal cue—one that is meant to help other people in some way. For example, the head tilt is something we often use to show concern or empathy, and making it a useful tool in interpersonal communication. However, use it too often in the workplace, and this nonverbal cue can be read subconsciously by others as submissive. (Consider the fact that a dog tilts its head to expose its neck as an act of deference to a dominant animal—this should make you think twice before using a head tilt during a presentation or when asking for a raise!)
- Making Yourself Small: When you sit in a meeting around a conference table, consider your posture. Do you cross your legs, keep your elbows close to your body and your hands folded in your lap? Many women do, and this is a subconscious way that we condense our bodies and take up less space.
Unfortunately, this is incredibly damaging to leadership presence. It makes us appear less confident, powerful, and professional than we are. Instead, focus on ways to take up more space. These expansive body postures are sometimes called “power poses.” If you do nothing else, though, keep your feet both flat on the ground and sit up straight in your chair during your next meeting.
- Acting Invisible: We women often believe that if we just keep our heads down and consistently do good work, we’ll be noticed. Unfortunately, this just isn’t true. A human resources professional once told me that, all too often, senior executives look at a talented woman’s resume and say something like, “I have no idea who she is.” It’s a sad fact that has played out in recent Silicon Valley studies, too. It's not enough for women to do good work; we also have to make ourselves and our successes visible to our superiors. So, volunteer for crucial presentations, publicize your team’s successes, and look for mentors who will help to make your work more visible, too.
Why Overcoming These Obstacles is Worth It
If you’re working on your leadership presence, all of this information can begin to feel overwhelming. After all, there’s so much to consider, and some things, like unconscious bias, we simply can’t change. Remember, though—you’re worth it. Women are worth it. We need to make a concerted effort to improve our odds of landing leadership roles because we deserve it. What’s more, our organizations need us.
Consider these facts:
- Women are highly educated. According to the National Center for Education Statistics, women make up more than half of college students nationwide—56 percent.
- We boost innovation in our organizations. A study done by an economist at Carnegie Mellon discovered that teams with at least one female have a collectively higher IQ than teams made up entirely of men.
- We increase profits for our companies. Research done by the Anita Borg Institute for Women and Technology showed that Fortune 500 companies with three or more female directors could expect returns on invested capital of more than 66 percent and sales increases of 42 percent on average.
If you want to succeed as a leader in your field, take this knowledge of the unconscious forces working against you and turn them into steppingstones to your success. The more you know and understand building a positive leadership presence as a woman, the better your chances are of achieving your career leadership goals. After all, knowledge is power—and power looks good on you.






